Last week Einstein Bros. posted an offer on Facebook. Of course I was drawn to it since I am the “Koupon King” and love to save money. A Buy One Get One Sandwich for lunch is a great deal. A user can save ~$7.00 – I walked away with lunch for two people for $8.50 with one drink.
That said, I was quite impressed with the approach Einstein’s took in handling the printing aspect for the coupon. Assuming many people may be checking FB on a mobile device or away from an attached printer, they added an option to e-mail the coupon to be grabbed and printed later (see red arrow below).
Genius on two fronts –
1) The coupon is more likely to be used; thus, accomplishing the goal of driving traffic. And,
2) Einstein’snow has the FB contact AND an e-mail contact (and ostensibly a preference on where to get coupons sent).