Google Again? Tilt, Askew and Do a Barrel Roll

Seems odd that Google would get my attention two times in two consecutive posts.  But, I have to highlight the good and the bad of Google.  This time – the good.  I have always enjoyed the fun that Google has with updating logo’s.  I will never forget how I used to do battle with a Creative Director with whom I worked.  She always argued that “companies just do not mess with their logo’s – it is a brand, not a toy!”  Of course, I had to prod her back and say that Google was arguably one of the largest brands (at that time not quite what they are now) and keep pushing the “fun” angle.

Today I was alerted to some fun Google is having with search results.  Much like the autocorrect parody’s seen with Word over the years, Google has taken a search result set to a whole new level.  I implore you to try searching on the following terms and enjoy the ensuing results –

  • Tilt
  • Askew
  • Do a barrel roll

RateThat Swag – Google Color Ball

In this edition of “Rate That Swag”, I am going with the Google Color Ball – I don’t know what else to call it.  It is a white translucent ball with a small button on the bottom and a battery.  I received it at the Google Dance at the Santa Clara SMX show in February 2008. 

Google Color Ball

When the button is pushed once, it turns on and glows green.  Pushing it again turns it off.  The next push of the button yields a green glowing ball.  I  found out, by dropping it, that if it is on and receives some sort of impact, it will then fade in green, then red, then flash and then turn off.  Kind of fun.  It is on my desk at work and everyone cannot help but to play with it.  Interesting note, one of my colleagues noted that this was the first time they saw a piece of Google swag that did not have its trademark multi-color logo.