I got an e-mail from Buy.com the other day. Nothing special about that. I get one from them everyday. They always have one offer that is compelling enough that I allow them to continue to market to me. Plus, I am still in awe of how they handled the passing of Darin Fralick. Anyway, the title of the e-mail was “Black FridayII” – as if one Black Friday is not enough. Interesting approach, but the sequel is never as good as the original.
Now, this week, I am also seeing references to “Green Monday” – so new apparentlythat Wikipedia does not even have a definition yet (at least for the online shopping verison). The suggestion is that while “Cyber Monday” is big for online shopping, “GreenMonday” is bigger because it is actually the bigger sales day as people close in on final purchases. According to DealTaker.com, this is also the point where “merchants begin to message urgency“.
I will be curious to see which day is picked as the next fulcrum to help tip the sales into the retailers favor – “Buy Now Thursday”, “Spend, Spend Saturday”.