In this edition of “Rate That Swag”, I am going with the Google Color Ball – I don’t know what else to call it. It is a white translucent ball with a small button on the bottom and a battery. I received it at the Google Dance at the Santa Clara SMX show in February 2008.
When the button is pushed once, it turns on and glows green. Pushing it again turns it off. The next push of the button yields a green glowing ball. I found out, by dropping it, that if it is on and receives some sort of impact, it will then fade in green, then red, then flash and then turn off. Kind of fun. It is on my desk at work and everyone cannot help but to play with it. Interesting note, one of my colleagues noted that this was the first time they saw a piece of Google swag that did not have its trademark multi-color logo.
I was at SMX this Winter. It was the first “show” I had been to in a few years due to being in the consulting world. As I am walking around to all the booths to see the latest and greatest, it seems to me that the amount of SWAG – tchotchke’s, trinkets, gimme’s, etc. – it reaching epic proportions. Then it dawns on me; what about a socially driven website that collects all these marketing giveaways and posts them for public consumption with a rating aspect.
Here are the first two that I offer up –
1. A TUMI laptop bag received at the Omniture Summit in Salt Lake City in March 2008 – nicest bag I have ever received at a conference.
2. Marketbright was handing out the “No tchotchke tchotchke” – intersting marketing idea.
At this point, all comments (on the idea, on the swag that is shown, anything) are welcome. Depending on response, I will work to develop a more robust rating platform and host this at www.ratethatswag.com.